Annual fashion show’s trendy online “lookbook”
Everything changed in 2020 and Stadio’s School of Fashion rose to the challenge to get their students’ designs onto a runway, but with a twist. The result - an interactive lookbook.
The virtual lookbook, showcasing the work of the Fashion and Design Class of 2020, features photographs of the works of 150 students, from years one, two and three.
For the last 25 years, Stadio School of Fashion students have benefited from having their work showcased in front of a panel of renowned industry judges, at the school’s physical fashion show – a highlight for the school and the industry. The new virtual offering is part of the school’s successful transition to a remote way of working, in light of the enduring Covid-19 pandemic.
“Change is never easy nor is letting go of the past and even though we are sad not to be able to host our annual fashion show, we are incredibly proud of our ability to innovate and go online. As Africa’s most progressive fashion design school, this transition felt natural and ultimately helped in opening up the showcase to an even wider audience,” says Maryne Steenekamp, Head of Stadio School of Fashion.
“This would not have been possible with a physical fashion show. We have never seen our local students’ work displayed in this way before and we are incredibly excited to see them benefit from the virtual ‘catwalk’. The online lookbook is already proving to be a fantastic portfolio for potential employers to view the talents of our students.”
Apart from the fashion industry players, students and parents, the general public are also now able to ‘attend’ the showcase. The showcase introduces photographs of final half-scale (sample) garments by first years, full ensembles by second year students and profile pages of a range designed by each third-year student. The showcase’s photographs were all shot by well-known photographer Francki Burger.
Third-year ranges were judged according to the following categories: Best Commercial Range, Best Conceptual Range, and the range that best depicts the WGSN Trend reports set to the students as a springboard to develop their ranges. Retail Giant Truworths were also involved in the process and made use of the opportunity to recruit young designers for their in-house training programme.
“Whilst an online lookbook will never generate the same levels of euphoria and experience that goes into putting on a physical fashion show, we firmly believe that it is a practical solution to our new normal. To say that I am merely proud of our students and lecturers would be a complete understatement,” concludes Steenekamp.
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